LONGEVITY.

While nothing can truly stop the natural process of biological aging, science has revealed important clues about where this process begins.

The Origin
0 Finite Divisions
1960s DISCOVERY

The
History

While nothing can truly stop the natural process of aging, our understanding of cellular biology has shifted dramatically in the last decade.

In the 1960s, Dr. Leonard Hayflick discovered that human cells can divide only a finite number of times before entering a state known as cellular senescence.

This became known as the 'Hayflick limit'—a fundamental boundary of human longevity.

1960s DISCOVERY

The
Mechanism

The closest thing we have to understanding this clock lies in telomeres and a critical coenzyme called NAD+ (Nicotinamide Adenine Dinucleotide).

NAD+ is essential for metabolic function and DNA repair. As we age, our natural levels of NAD+ decline steeply, reducing the cell's ability to generate energy and repair itself effectively.

1960s DISCOVERY

The
Reality

While NAD⁺ is not a solution for stopping the biological clock, it fuels the critical pathways associated with healthy aging.

By supporting these natural mechanisms, we move beyond treating symptoms to optimizing the fundamental cellular environment—the true frontier of modern skincare and wellness.

20+
Years of NAD+ ResearchBacked by Science
100+
Peer-Reviewed StudiesClinical Evidence
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